Packaging for products sold in drugstores
B. Braun Melsungen AG

The department „OPM“ within the BBraun company delivers products such as dressings and glucos measuring systems to drugstores. For all these boxes and labels a standard layout was developed. Based on user requirements a strict hierarchy of informations was implemented and combined with clear brand grafics. By using this hierarchy a user can find easily his required informations. This makes the search for the correct version of a product safer and faster. This is done by ordering, using illustration and photos, colorcodes, showing opening areas, etc.. By using more emotional pictures the customer can be reached not only with rational informations. By this homogenious appearance the overall approach of the brand B. Braun is starched. The design is based on the Corporate Product Design definitions developed by Held+Team.