held+team | Bruker CPD

Bruker CPD


Bruker Biospin GmbH

Corporate Product Design

since 2017


Universal design language for products, packaging and software

held+team | Bruker CPD

The "Corporate Product Design" initiative was launched in 2017 and has been continuously expanded and developed ever since. At all development locations, new developments were designed according to the characteristics defined in the guidelines. A homogeneous appearance and a consistent interaction with the most advanced interfaces in these product categories could be introduced in this way for the portfolio of NMR and EPR, among others. It significantly simplifies the handling of the complex, scientific analysis devices for the user.