held+team | Heine CPD

Heine CPD


Client:

Heine Optotechnik GmbH

Service:
Corporate Product Design
Year:

since 2021

Type:

Universal design language for products


held+team | Heine CPD

The "Corporate Product Design" initiative was launched in 2020. All new developments were designed according to the characteristics defined in the guidelines. The professional claim and the high quality of the Heine products could be represented by the features found. Heine clearly differentiates himself from all other market participants. A homogeneous appearance and a consistent interaction with the examination instruments could be achieved. It considerably simplifies handling for the user and enables less tiring work.