held+team | Heine CPD

Heine CPD


Heine Optotechnik GmbH

Corporate Product Design

since 2021


Universal design language for products

held+team | Heine CPD

The "Corporate Product Design" initiative was launched in 2020. All new developments were designed according to the characteristics defined in the guidelines. The professional claim and the high quality of the Heine products could be represented by the features found. Heine clearly differentiates himself from all other market participants. A homogeneous appearance and a consistent interaction with the examination instruments could be achieved. It considerably simplifies handling for the user and enables less tiring work.