held+team | Packaging for surgical instruments

Packaging for surgical instruments

Olympus supplies hospitals with various surgical instruments, endoscopes, devices and accessories. A uniform design language for dispenser boxes and shipping boxes as well as their labels was developed for the packaging of these products. The design includes a fixed hierarchy for all product information and combines this with recurring visual design features. The hierarchization of information gives the user an immediate overview of the product properties (size, expiration date, etc.). This ensures fast and error-free handling, which can be life-saving for the patient. The visual features support the user's intuitive handling process through standardized coding, display of opening areas, images of the products in the form of illustrations, structuring of information using lines, etc. Overall, these help the user find the right product in the warehouse and in the OR without errors. The homogenization of these properties strengthens the perception of the Olympus brand as a "system provider".

The design is based on the corporate product design defined by Held+Team.


Olympus Winter & Ibe GmbH

Packaging and Labeling



Packaging series

held+team | Packaging for surgical instruments
held+team | Packaging for surgical instruments

Further projects