held+team | Haag Streit CPD

Haag Streit CPD


Haag-Streit Surgical GmbH

Corporate Product Design

since 2006


Universal design language for products and software

held+team | Haag Streit CPD

The "Corporate Product Design" initiative was launched in 2006 and has been continuously expanded and developed ever since. Each new development was designed according to the characteristics defined in the guidelines. A homogeneous appearance and a consistent interaction with the sophisticated optical instruments could be achieved. It considerably simplifies the handling of instruments for the user and enables less tiring work in the demanding field of neurosurgery and ophthalmology. Since then, many international design awards have been given to HS products developed as part of the CPD initiative.