held+team | Bowa CPD

Bowa CPD


Bowa electronic GmbH

Corporate Product Design

since 2007


Universal design language for products, packaging and software

held+team | Bowa CPD

The "Corporate Product Design" initiative was launched in 2007 and has been continuously expanded and developed ever since. Each new development was designed according to the characteristics defined in the guidelines. A homogeneous appearance and a consistent interaction with the most advanced interfaces in these product categories could be introduced this way for Bowa's HF surgery portfolio. It simplifies the handling of complex products for the user. Since then, many international design awards have been given to Bowa products developed as part of the CPD initiative.