Packaging for single use items in a hospital setting
A uniform design language was developed for the packaging of these products.
The design includes a fixed hierarchy for all product information and combines this with recurring visual design features. In the course of many test series, a graphic style was developed which as far as possible excludes the mix-up of medicines. By homogenizing these properties, the perception of the B. Braun brand as a "system provider" is strengthened.
The design is based on the corporate product design features developed by Held+Team for B. Braun.
B. Braun Melsungen AGService:
Packaging and Labeling