held+team | B. Braun CPD

B. Braun CPD


B. Braun Melsungen AG

Corporate Product Design

since 2003


Universal design language for products, packaging and software

held+team | B. Braun CPD

The "Corporate Product Design" initiative was started in 2002 and since then has been continuously expanded and developed. Today all areas of the group are involved and therefore all products, interfaces and packaging are designed according to the guidelines. The coordinated implementation process, which has been constantly perfected over the years, ensures the best possible implementation. This initiative resulted in a significant increase in brand awareness. The goal of providing the user with a consistent product experience within the B. Braun system architecture was a big step closer. Since then, many international design awards have been bestowed on B. Braun products developed as part of the CPD initiative.