held+team | X-Cen-Tek CPD

X-Cen-Tek CPD


X-Cen-Tek GmbH & Co. KG

Corporate Product Design

since 2006


Universal design language for products, logo development, as well as brand appearance online and in borchures

held+team | X-Cen-Tek CPD

The "Corporate Product Design" initiative was launched in 2006 and has been continuously expanded and developed ever since. Each new development was designed according to the characteristics defined in the guidelines. Especially in the area of ​​bags and backpacks for rescue workers, this initiative was a key to greater differentiation and the highlighting of the premium claim of the PAX company. As part of the CPD development, usability and hygiene were further optimized by using new process technologies in this product environment. The asymmetrical "A" on the front of every PAX bag became the icon of the premium promise that was kept.