held+team | Mettler Toledo CPD

Mettler Toledo CPD


Mettler Toledo AG

Corporate Product Design

since 2013


Universal design language for products, packaging and software

held+team | Mettler Toledo CPD

The "Corporate Product Design" initiative for all laboratory products from Mettler Toledo AG was started in 2013 and has been continuously expanded and developed ever since. At all development locations worldwide, new developments were designed according to the characteristics defined in the guidelines. The coordinated implementation process, which has been continuously optimized over the years, ensures the best possible implementation. This initiative resulted in a significant increase in brand awareness. In this way, a homogeneous appearance and consistent interaction with the most advanced interfaces in these product categories could be introduced, for the analytical scales portfolio, among other things. It considerably simplifies the handling of the complex scientific analysis devices for the user. Since then, many international design awards have been given to Mettler Toledo products developed as part of the CPD initiative.